Mass Media is an emerging discipline among students. You must be curious to know what people exactly do in this field of interest? Well, this field of
Mass Media is an emerging discipline among students. You must be curious to know what people exactly do in this field of interest? Well, this field of study is vast and mostly practical. It gives a student a view of the real world and makes a difference in it.
The ‘mass media’ subject is called by various names by different colleges. They are also called ‘mass communication’ or ‘journalism’ or a combination of both.
Since 2010, this subject has been taken as a degree and the syllabus of the course is being explored. Print and Electronic media have been around us for a very long time now but after the popularity of the internet, students can now opt to work with many digital media companies or even start their own.
Over the years many colleges have pioneered in this course by providing excellent technical and practical knowledge to their students and creating good content. Let us take a look at the 5 top colleges for Mass Media in India:
1. Anwar Jamal Kidwai Mass Communication Research Centre –
This college was established in 1982 in Delhi, it offers various postgraduate courses in mass communication to students. It is ranked number one by the ‘Outlook’ based on the placements that are offered on campus that are the best than any other mass communication college in India.
Some of the famous alumni of this college are Shahrukh Khan, Shazia Ilmi, Loveleen Tandan, Barkha Dutt, Kiran Rao, Roshan Abbas, Habib Faisal, Kabir Khan, Nishtha Jain, Simran Kohli and Aseem Mishra. The degrees offered by the college are given below:
• MA Mass Communication
• MA Development Communication
• PG Diploma in Broadcast Technology
• MA Convergent Journalism
• Post Graduate Diploma in Still Photography & Visual Communication
• MA Visual Effects and Animation
2. Symbiosis Institute of Media and Communication –
Symbiosis is one of the known colleges for various courses and it is in the top list for mass communication as well. SIMC was established in Pune in 1990. It is ranked number one by India Today and number two by Outlook.
Prominent companies come to this college for placements like Amazon, CNN IBN, Drishti, Hindustan Times, Zee, Group, MSL Group, Viacom 18, Edelman, ESPN Cricinfo, Times Now.
The courses offered are given below:
• MBA (Communication Management) offered in specialization of Brand Communications, Public Relations, Marketing and Media Analytics, Media Management
• Mass Communications, MA (MC) and BA (MC) offered in specialization of Journalism, Audio Visual
3. Xavier Institute of Communications –
This is one of the oldest institutes of mass communication which was established in 1969 in Mumbai. The architecture of the institute is royal and antique as it was built during the British rule. Outlook ranks this institute on number 3 for Mass Media.
It is a good college to pursue advertising and PR related courses. There are various certificate and diploma courses for students to pursue, let us have a look at some of them:
• Communication for Development
• Journalism & Mass Communication
• Advertising & Marketing communications
• Film, Television & Digital Video Production
• Mass Communication Marathi
• Computer Graphics for Print Design
• Announcing, Broadcasting, Compering, Dubbing & E-book Narration
• Creative Writing
• Public Speaking & Personality Enhancement
• Radio Jockey
4. Department of Communication, Hyderabad –
Communications department was first established in the University of Hyderabad in 1974. It is in close competition with Sarojini Naidu School of Arts & Communication, Department of Communication within the same university.
However, it has ranked 4th by the Outlook due to its standard of education and good placements offered.
The courses offered in the department are:
• MA Communication offers specialization in Radio & Television, Print Journalism & New Media, Communication & Media Studies.
5. Indian Institute of Journalism and New Media, Bangalore –
IIJNM was established in 2001. They offer postgraduate and diploma courses in mass communication and new media. It is known for its good placements and hence, Outlook places this institute in the 5th position.
The companies that come are CNN IBN, Times Now, Hindustan Times, Reuters and ET Now.
Let us take a look at the courses offered by the institute:
• PG Diploma in print, broadcast or multimedia
• Diploma in print, broadcast or multimedia
Career opportunities in Mass Media and Journalism
There are tons of career opportunities for Mass Communication students out there. The 2 major industries that are rising are New Media and Content Writing.
As there is an increase in the number of websites, blogs, online journalism companies, youtube channels, video streaming channels have opened a window to a lot more opportunities than previously.
Also, with the emergence of the Advertising industry, creators have got a platform to show their creativity in various forms of ad-making and marketing. Let us take a look at some of the job opportunities you can grab after your graduation or post-graduation:
You can join an ad-agency if you’re interested in nurturing your creative skills and designing. It will give you a platform to make ad – films, design ad- posters and a lot more.
If you have got an engaging voice and have learnt the basics of radio, you can become an RJ in an FM radio and make your own show, host interviews, social campaigns etc.
It is a key job opportunity where you can become a journalist in print media or a reporter in electronic media. Anchors, editor, sub-editor are some of the job positions that are offered when you’ve good experience in the media industry.
Every company nowadays has a PR department which deals with the clients and helps conquer business deals. If you’re a good communicator and like to interact with people, this is the perfect job for you!
Screenwriter: If you’re a keen writer in the fiction world, you can opt-in for screenwriting in shows or movies, it is one of the emerging jobs for mass comm. Students.
These companies offer internship programs to the students and hence after gaining a good practical knowledge they can offer them jobs, Some of the top recruiters of mass communication students are:
Hindustan Times Group of Publication
Zee TV Network
Times of India Publication Group
TV 18 Group
Big Entertainment and numerous others.
There is a lot of scope and areas to explore in the field of mass media, it is your chance to explore your interests and bring out the artist in you!