Mass Media : A Career Prospect one should Opt for

Mass Media : A Career Prospect one should Opt for

Mass media includes a wide array of media technologies that reach a large audience via Mass Communication.Mass communication means exchanging or provi

Mass media includes a wide array of media technologies that reach a large audience via Mass Communication.

Mass communication means exchanging or providing information to the audience through different types of communications like Audio Visual, Advertising, Public Relations, and Journalism. 

Audio Visual Communication

The Audio Visual field equips students with aspects of any communication directed at both senses of hearing and sight films, recordings, and photographs. The goal is to enhance the ability to explain their lessons and objectives more simply and effectively. Audio Visual media is a fascinating and impressive skill set to learn and imply in this modern world. AV Specialization creates engaging experiences through digital and physical mediums. 



Advertising is communicating with consumers about a service or a product. It is an in-depth study of designing and marketing. It includes digital marketing, which has high-demand job prospects.


Public Relations

Public Relations is a part of advertising where PR plays a vital role in maintaining good relations with the consumers. 



Journalism is an activity of writing for newspapers and magazines. It requires creativity to package NEWS attractively.

Mass Media provides a variety of career options like a Content writer, Graphic designer, Public Relations Account Executive, Digital Marketer, Event Manager, Journalist, Sound Engineer, Blogger, Illustrator, Sound Producer, Filmmaker, Media Planner, Director of communications, etc. 


Here is the list of some of the top Mass Media Colleges in INDIA:

  •  IIMC New Delhi
    New Delhi

    The Indian Institute of Mass Communication (IIMC) was formed in the year 1965 by the Government of India.

    IIMC New Delhi Courses Offered

    Address : JNU new campus, Aruna Asif Ali Road, PIN – 110067
  •  Mumbai Educational Trust MET Mumbai

    Mumbai Educational Trust – MET Mumbai is one of the leading business schools in India, which is known for offering excellent education to those students who aspire to become an entrepreneur or aim of achieving a higher position in the field of business management.

    Mumbai Educational Trust MET Mumbai Courses Offered

    Address: MET Complex, Bandra Reclamation, Bandra (West), Mumbai – 400050, Maharashtra


Mass Media and Communications Degree has its perks.

They have the opportunity to work and learn with educated and creative people in the industry. It develops the thinking capacity of an individual and helps them to think out of the box. It allows them to gain the ability of research and analytics, which polishes Communication and Writing skills which are necessary in the modern world. The students are taught how to work efficiently in stress and unfavorable conditions. 

According to the recent statistics done 2017 – 2019, the students have 95.4 % placements, and MA (Audiovisual) degree graduates have experienced 82.61 % of placements. The Average salary package of Mass Media graduates is INR 4.02 Lakhs per annum which also increases with experience and time; Students even have the option of freelancing.

Like every coin has two sides, so does this field. There are limitations on Content; One can’t produce content appropriate for all ages, which limits the reach of the content, thus Censor Board. It can get risky, as people take offense to anything and everything these days.

Though there are rumors surrounding Mass Media as not a good career option, the statistics and data surrounding the field would defy it.

It’s your choice to visualize the glass as half full or empty. If we compare the Pros and Cons, the Pros easily outweigh the Cons.

So just go for your passion, rather than what other people say. If you are good at it, you will be able to cash it.