Opportunities in marketing management

Marketing MBAs can channel their energies into getting ready for marketing career roles, from IT to retail and anything in between.

As each sector of the business world contains a product it desires to achieve the acceptable channels, each sector needs marketing and marketing managers. Fashionable specializations in marketing careers over the past few years include (but are no means limited to):

• Internet and digital marketing channels, management, and techniques
• E-commerce
• Brand management
• Market research and analytics
• Content marketing

Job Responsibilities

As marketing manager, you’ll be overseeing a marketing team for variety of different activities such as: releasing new merchandise at specific times; tracking how well merchandise is selling; advertising for brand new and existing products; networking among provide chain channels and liaising between a company’s research & development, design, advertising, and brand strategy groups.

Smaller vs larger firms

Boutique (i.e. smaller) agency or marketing firm needs additional flexibility and adaptability from a marketing manager than a large corporation can. A large corporation can produce other branches to take care of aspects of finance, inventive style, sales, development and style, and alternative duties that might fall into the remit of a marketing manager connected to a smaller firm. A large corporation can instead be searching for a marketing manager to manage one or 2 aspects of a marketing campaign, whether or not that’s new marketing research, marketing strategy, client strategy, or brand strategy. As a marketing manager, you regularly receive the prospect to supervise the life of a product from the origin, style, and implementation to sales and delivery. If you’re searching for a task that provides one thing different on a day to day basis and can draw on nearly every aspect of the abilities acquired throughout your master’s degree in marketing, then a start-up or boutique firm is worth considering. But, consider also the distinction in resources at your disposal if you decide to affix a bigger firm and therefore the chance it’d provide to become a specialist in a particular also.

Companies for marketing graduates

A most recent report by Forbes (in 2016) analysed the best corporations for Master in Business Administration in marketing graduates to work at. Firms were chosen based on 3 criteria: How much they invest in their individuals with coaching, exposure, and multi-functionality how much they invest in strategic marketing if marketers are similar to general managers versus marketing communication specialists. The top ten corporations were as follows:

• Procter & Gamble (P&G)
• PepsiCo
• Unilever
• Google
• American express
• Coca-Cola
• General Mills
• Amazon
• Apple
• Starbucks

Salaries for marketing professionals

Due to the variety of job roles and sectors within the world of marketing, salaries for graduates are often widely varied. However, compensation software company Payscale found that the common remuneration for Master in Business in marketing graduates in 2019 is US$93,000. Marketing managers can expect salaries starting from around US$48,000 to US$115,000. For marketing directors, this could rise to around US$63,000 to US$162,000. Chief Marketing Officers (CMOs) will even hope to attain salaries of up to US$273,000.